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Learn the 20X SaaS growth marketing playbook 🚀
Frameworks from scaling 0 to $200 million ARR and beyond
Ashwin Krishna 15+ years in B2B / SaaS marketing
Delivered >$100 Million Pipeline
Trained 500+ marketers and founders
Got 5 million+ LinkedIn impressions for SaaS marketing content
Won awards from the Economic Times, World Marketing Congress
Learn everything from building a marketing plan to thriving in the Generative AI world 🙌️
Revenue Growth. The only thing matters to your boss, investors, and you. Growth looks nice on a spreadsheet. But building a scalable, predictable growth marketing engine is very hard.
You will learn how to design and scale a 20X growth engine with actionable frameworks, case studies, and mental models. You will learn the 8 growth pillars - brand, channels, conversion mindset, tech stack, countries, industries, team, and most importantly Artificial Intelligence.
Here is what you will learn (and DO)💡
Week 1
Messaging and growth models
Nailing the TAM, ICP, and Persona
JTBD-based messaging and positioning
20X Growth Pillars
AI-led marketing strategy
Week 2
Branding and Inbound strategy
Channel Prioritization framework
Content marketing framework
Unlocking Search Marketing
AI-led content marketing
Week 3
Account Based Marketing
1:1 ABM framework
Growth hacking email and LinkedIn
LinkedIn paid marketing and display
How to use Gen AI in ABM?
Week 4
Marketing planning, team, and culture
How to build a marketing plan
Team structure, OKRs, culture
Stakeholder management
AI tech stack for hyperscale
Week 5-6
The Project and Graduation
Build a marketing plan for your company
Project presentation
Graduation party!
Hear from the learners
Rahul Menon
Group Marketing Manager | Zendesk
“The course was exceptionally well crafted. Loved the practical examples. I have been a marketer for over a decade, I still felt there was a freshness to the way the course was delivered”
Sreenath Reddy
Founder | Intentwise
"The course served the purpose of getting my team on the same page about “growth”. The frameworks and the semantics were very valuable"
Pratiksha Chindalya
Senior Marketing Manager | Uniphore
"I was able to learn playbooks and nuances of the practical challenges faced and resolved by other marketing leaders which were part of the training cohort"
Why should you join?
For B2B marketers
- Get a better job with >50% salary hike
- Learn everything from planning to execution
- Expand skill set - branding, demand gen, ABM…
- Be a data-driven, high-performance marketing leader
For SaaS Founders
- Learn how to do revenue planning
- Build a predictable, scalable growth engine
- Build a high-performing marketing team
- Get zero-cost growth hacks
Meet Ashwin, your mentor 🤝
I am Ashwin Krishna, a SaaS Marketer by choice. I have scaled global SaaS companies from 0 to $100 Million and beyond. I led marketing for HighRadius (>$100 Million ARR), Tact.ai (backed by Salesforce, Microsoft, & Amazon), Capillary Technologies (raised >$100 million - Sequoia), and Juniper (NYSE: JNPR).
I am passionate about transforming marketers into world-class marketers and helping founders scale revenue. I have an MBA from the Indian School of Business (ISB) and BE from NIE, Mysore. Yeah, a clueless engineer turned passionate marketer :)
Awards and mentions
- Top 100 Product Marketing Influencer - Product Marketing Alliance
- Economic Times - Most Influential Tech Marketer Award
- Most Influential Marketing Leader - World Marketing Congress
- CMO Super Hero Award - Enterprise IT World
- Top 30 Marketing Influencers - Chilli Piper
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