Learn everything about SaaS Growth Marketing

About the SaaS Growth Marketing course

The only thing matters to your boss, investors, and you. Growth looks nice on a spreadsheet. But building a scalable, predictable growth marketing engine is very hard.You will learn how to design and scale a 20X growth engine with actionable frameworks, case studies, and mental models. You will learn the 7 growth pillars - kick-ass brand, right channels, right countries, right industries, right tech stack, conversion mindset, and right people.

Price: INR 18,600 + GST

Here is what you will learn (and DO)

Classes on Saturday, 9 AM-12 PM.

Week 1

Messaging and growth models

Nailing the ICP, Persona and TAM

JTBD-based value proposition

20X Growth Pillars

Week 2:

Branding and Inbound strategy

Channel Prioritization framework

Content marketing framework

Unlocking Search Marketing

Week 3:

1:1 ABM framework

Growth hacking email and linkedin

Linkedin paid marketing and display

Growth planning, team and culture

Revenue and marketing plan

Team structure, OKRs, culture

Growth tech stack

The Project: Not just a plan

Build a marketing plan

Design campaigns, get feedback

Week 8

Graduation

Project Presentation

Graduation party

Meet Ashwin, your mentor

I am Ashwin Krishna, a SaaS Marketer by choice. I have scaled global SaaS companies from 0 to $100 Million and beyond. I led marketing for Tact.ai (backed by Salesforce, Microsoft, & Amazon), Capillary Technologies (raised >$100 million - Sequoia), and Juniper (NYSE: JNPR).

I am passionate about transforming marketers into world-class marketers and helping founders scale revenue. I have an MBA from the Indian School of Business (ISB) and BE from NIE, Mysore. Yeah, a clueless engineer turned passionate marketer :)

Awards and mentions

Top 100 Product Marketing Influencer - Product Marketing Alliance
Economic Times - Most Influential Tech Marketer Award
Most Influential Marketing Leader - World Marketing Congress
CMO Super Hero Award - Enterprise IT World
Top 30 Marketing Influencers - Chilli Piper

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